The Hindu Business Line : Saturday, July 31, 2004

DOMESTIC TRAVEL
Efforts on to revive the lost mangroves of Pichavaram
INDRANI and Nithya were hip-deep in the muddy waters of Pichavaram mangroves as they search for shrimps in the silt. They spend a few hours a day, during low tide, picking shrimps that will fetch them about Rs 30. A fisherman tries to net fish ... More

SPORTS
ESPN English telecast draws more ads than Hindi on Star Sports
HINDI may be the language of the masses, but cricket in English has attracted more advertisers at the ongoing Asia Cup. While sports broadcaster ESPN Software India experimented by simultaneously broadcasting the last five key matches in Hindi ... More

Asia Cup garners less ad revenue than Indo-Pak series
"Advertisers bet on the Holland tri-series between India, Pakistan and Australia scheduled in August." More

Showdiff deal with Muralitharan
SHOWDIFF Worldwide, the talent management agency promoted by Ravi Shastri and Rediffusion DYR, has signed an agreement with Sri Lankan cricketer Muthiah Muralitharan. The deal marks the first instance of a Sri Lankan cricketer exploring ... More

Beer makers to sponsor Kozhikode soccer team
INERTIA Industries Ltd, makers of Zingaro beer, has signed an agreement to sponsor Exclusive Football Club, the reigning champions of the Kozhikode football league. Announcing the sponsorship at a press meet, Mr Girish Shah, General Manager ... More

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