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Wednesday, July 28, 2004

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MARKETING

STRATEGY
P&G cuts prices of Rejoice shampoo
PROCTER & Gamble (P&G) has reduced the price of its Rejoice shampoo to Rs 30 from Rs 39 for a 100 ml bottle and to Rs 59 from Rs 75 for a 200 ml bottle. The price of the 7.5 ml Rejoice sachets remains unchanged at Rs 2 each. Commenting on the More

RADIO/TV
Sun TV, Surya TV to be part of DD's DTH bouquet
IN a significant boost to Doordarshan's proposed direct-to-home service, Sun Network has agreed to let two of its channels, including its flagship Tamil channel Sun TV, be part of DD's bouquet. Malayalam general entertainment channel Surya TV ... More

HUMAN RESOURCES
Is consumer goods sector in churn?
THE Fast Moving Consumer Goods (FMCG) industry may be facing a slowdown, but people movement within it is far from slow. Or is it that the sector slowdown is causing the churn? Take the case of Pepsi India. Within two months, two executive ... More

ADVERTISING
Vertical growth
Workers put up the signboard of a company at a building complex in Hyderabad on Tuesday. Such complexes, accommodating several offices in a single compound, are mushrooming in the twin ... More

PROMOTIONS & OFFERS

  • Philips Onam fare

    CHANNELS AND FRANCHISES
    Domino's India to set foot in Bangladesh, Nepal
    DOMINO'S India is set to spread its wings. The company said it was talking to several interested parties for appointing sub-franchisees in Nepal and Bangladesh. Domino's Pizza India, a joint venture between the Bhartiyas of Jubilant Organosys ... More

    NEW PRODUCTS & SERVICES
    Rediff to offer strategic market planning services
    REDIFFUSION DY&R is enhancing its planning functions to offer a brand new service in strategic market planning to its existing clients. Speaking to Business Line, Mr Santosh Sood, Chief Operating Officer, Rediffusion DY&R said, "The ... More


    Brand Quest



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    Top Stories
    Rs 500-cr investment planned for BPL-Sanyo joint venture


    Thermax ropes in McKinsey for revamp; plans China, Brazil foray

    Subex buys Alcatel unit for $3 m

    Tata Tea keeps its options open on plantations

    Monsoon hits central parts, revives hopes

    Govt mulls equity infusion into IA, AI

    BIMST-EC meet in Bangkok: Making free trade agreements work

    BoB net profit up 20 pc in Q1

    Looking back
    Jul. 18-Jul. 24
    FCB study gauges consumers `tech mood' for advertisers

    DVD player sales may top 5 m in next couple of years

    Airlines wooing US-bound students

    Women, kids only; malls take the specialist tack


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