Financial Daily from THE HINDU group of publications
Thursday, Jul 22, 2004
Financial Daily from THE HINDU group of publications Thursday, Jul 22, 2004 |
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Corporate
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Announcements Capacity constraint delays Tata Motors' Marina launch Sudha Menon
Pune , July 21 Tata Motors' Marina, the station wagon sibling of the Indigo, which has been ready and waiting in the wings to roll, will have to wait with the company grappling with a capacity constraint that has put the brakes on any new launches till it is resolved. Over the next few months, the company will work towards increasing production to an estimated 1,000 units per month from 500 per month to meet market demand, sources said. Top company sources told Business Line that the company is now pulling out all stops to ensure that Chairman Mr Ratan Tata's diktat to urgently increase production is implemented on priority, but said "it will take at least 3-4 months for the production bottleneck" to be resolved. It may be recalled that Business Line had earlier reported that Mr Tata had put a key team at the Pune plant to ensure that production crossed the 550-units per day level before April 2004. "We have already stepped up production from July 1 but it is not adequate to service the demand that has built up in the market for our existing products," sources said. Sources, meanwhile, said a team of top officials is now on the job to take capacities up from an estimated 500 per day to at least over 700 in the next couple of months, and to eventually touch 1,000 per day within six months from now. The capacity constraint, however, has delayed the company's plans for the Indigo estate version, which will now wait till August end for its launch. Waiting for launch, meanwhile, is also the much-awaited Indica sports variant and the turbo-charged Indica, which will appeal to those looking for some more `zing' in their wheels.
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