MARKETING
STRATEGY
Star Plus brings in Nikki to boost TRP
JASSI now meets her match in Nikki. If Sony Entertainment Television's answer to drive up TRP was Jassi Jaisi Koi Nahin Hai, Star Plus may have found a match in Dekho Magar Pyar Se. If Jassi is a middle-class girl, with a fringe ...
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ADVERTISING
Media services set for churn with advent of global players
THE expected foray of global media services players, Magna Global and Omnicom, is expected to usher in further consolidation in the industry. In India, Magna Global is expected to represent the media buying functions of the three Interpublic ...
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BRANDS
Skin care
Mr Rakesh Pandey, CEO, Kaya Skin Clinic, with brand ambassador, Aditi Gowitrikar, at a press conference in the Capital to announce the launch of Skin Advisory for skin care treatments, on Wednesday. ...
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STANDARDS & BENCHMARKS
Cadbury `back on track' with new packaging
THE country's largest-selling chocolate manufacturer Cadbury India Ltd said here on Wednesday it is now back on the track with growth rates going back to the days before it received a setback in the market following large-scale complaints of ...
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PERFORMANCE
Millennium Alcobev reports 42 pc growth in volume this summer
THIS summer of the beer industry may have belonged to Ravi Jain if the sales figures claimed by Millennium Alcobev Ltd (MABL) for the first quarter is anything to go by. The company, a three-way joint venture between UB group, Scottish & ...
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PEOPLE
IMG India hires ex-Adidas COO
SPORTS, leisure and lifestyle management and marketing company IMG has appointed Mr Harish Doraiswamy, former Chief Operating Officer of Adidas India, to oversee business development for the company. He would be reporting to Mr Ravi Krishnan, ...
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NEW PRODUCTS & SERVICES
Delta Air to add one more daily flight to US
IN response to the strong demand from India during the winter months, Delta Air Lines will offer an additional daily flight between Mumbai and the US via Frankfurt from November 2, 2004, to March 1, 2005. The daily seasonal service will give ...
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ITC Foods divn launches 'Sunfeast Milky Magic'
ITC Ltd's Foods division, which launched branded milk biscuits in Chennai on Wednesday, will source milk from the Tamil Nadu Cooperative Milk Producers' Federation for making the biscuits. Mr Ravi Naware, Divisional Chief Executive, ITC Ltd - ...
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Kinetic to supply auto parts to other cos
KINETIC Engineering has kick started its plans to supply auto components to other manufacturers. The General Manager (Marketing) of Kinetic Engineering, Mr Ajinkya Firodia, told newspersons that it recently bagged an order from auto component ...
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Trijal to launch UMS product
Brand Quest
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