The Hindu Business Line : Tuesday, July 20, 2004

STRATEGY
BSNL extends booking date for `Plan 360' in TN
ENTHUSED by the public response to its `Plan 360' in Tirupur and Coimbatore, Bharat Sanchar Nigam Ltd (BSNL) has extended by a month the last date of application both for new booking and for migration by existing customers, up to August ... More

Air Sahara unveils `SurPrice' fares — Offers 69 pc discount on major routes
IN an effort to stimulate the domestic air travel market, Air Sahara on Monday announced `SurPrice' fares. Air Sahara has offered rebates up to 69 per cent of the normal return air fare on sectors such as Delhi-Chennai-Delhi, ... More

ADVERTISING
FCB study gauges consumers `tech mood' for advertisers
WITH technology evolving faster than what the human psyche can adapt, the fear of the techno-wave has led to fear among people that they will be left behind. According to a study done by FCB Worldwide, the intensity of this fear is different ... More

Hutch faces heat over Dravid ad hoardings
WHILE telecom services provider Hutch has withdrawn its controversial television commercial featuring cricketer Rahul Dravid and a parakeet, activists from People for the Ethical Treatment of Animals (PETA) are going hammer and tongs against the ... More

`Chax' is National Creative Director for Rediffusion
REDIFFUSION DYR on Monday announced that Mr K.S. Chakravarthy (aka Chax) would be taking over as the agency's National Creative Director. Mr Chakravarthy returns to advertising agency life having spent the last three years running his own film ... More

Star TV, Times group to support revamped Triple A Awards
THE Times group and Star TV will back a revamped Triple A Awards, according to a press release issued by the Advertising Agencies Association of India (AAAI), which conducts the event. The release quotes Mr Sam Balsara, President of AAAI: "Our ... More

PROMOTIONS & OFFERS

Tourism Malaysia unveils twin destination package

RETAILING
Reliance, Essar: Changing the rules of fuel retailing
A SOFT bright green-and-blue signage looms far ahead along the highway near the Dhirubhai Ambani Knowledge city in Navi Mumbai. On moving closer, swanky steel fuel dispensers under a large concrete canopy, smart, courteous youngsters in deep blue ... More

Brand Quest

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Looking back
Jul. 11-Jul. 17
TV channels worry over dues as media accounts switch hands

Maruti's used car, insurance businesses see robust growth

Sticky sales push PC makers' rethink on pricing