MARKETING
STRATEGY
Katra Liquor offers insurance cover to shop boys
SOCIAL concern has always mixed well with promotional efforts of the spirits companies. Katra Liquor Pvt Ltd, a start-up venture funded by Mr Ramesh Vangal, has given the concern a trade focus that could directly boost the depletions of its new ...
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Surya Vinayak plans foray into healthcare segment
THE Rs 300-crore Surya Vinayak Industries Ltd (SVIL), the country's largest producer of sandalwood oil, is looking to make a foray into the healthcare segment under its own brands. The company has so far been supplying sandalwood oil to ...
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LG Care mulls sachet route to stay ahead in FMCG market
HAVING realised that growth in the Indian FMCG market can come only by driving volumes through smaller packaging at lower price points, Korean major LG Care is studying the option of taking the sachet route. For the first time in its ...
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Trigger to go in for capacity expansion
TRIGGER 1932 Jeans Inc, the apparel brand from the house of KG Denim, is on an expansion mode. Trigger 1932 Jeans has etched a plan for capacity expansion and the brand will bring in an investment of Rs 2 crore to update its sewing and washing ...
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PROMOTIONS & OFFERS
Idea Cellular to catch them young in Delhi
IN a bid to catch the younger mobile users, Idea Cellular has introduced pre-paid card tariff package for students in Delhi, which offers short messaging for as low as 10 paise a message. The outgoing cell-to-cell tariff will be Re 1 per minute ...
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MARKET SHARES
Samsung introduces India-specific packs for storage media devices
SAMSUNG Corporation, which has a 27 per cent share of the Indian market for branded storage media devices, today introduced India-specific innovative packs with a view to countering the gray market segment. Stating this at a news conference ...
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RETAILING
Kaya Skin Clinic to expand to South
KAYA Skin Clinic, Marico Industries' venture into skincare business, is all set to tap the burgeoning demand for quality services and set up its branded clinics in key cities in south India in the next six months. The first stop for Kaya, ...
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Marks and Spencer is UK's top retail brand
CONSUMERS in Britian have voted for High Street giant Marks and Spencer as the top retail brand in a research conducted for the Superbrands Organisation's annual `branding Oscars'. According to the Daily Mail, the retail giant beat ...
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MARKETING RESEARCH
Landline talk: J&K, Bihar take the honours
EVER wondered people of which State talk the most on a fixed line phone outside the four metro cities? It's those living in Kashmir and Bihar. According to the statistics for 2002-03 available with the Department of Telecom, telephone users in ...
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BRANDS
Central fund to brand jewellery for exports
IN a bid to showcase Indian gem and jewellery across the world, the Centre will allocate a `brand development support fund' for the industry in its foreign trade policy proposal to be tabled in few weeks. "We have designated gem and jewellery ...
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NEW PRODUCTS & SERVICES
Ralco Tyres launches new range
THE Rs 300-crore Ludhiana-based Ralson (India) Ltd, and promoter of Ralco Auto Tyres, has announced the launch of its range of scooter, three-wheeler and LCV (light commercial vehicle) tyres in the market and plans to diversify into the jeep, ...
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Blood glucose monitor launched in AP
HYDERABAD: Lifescan Inc, a division of Johnson and Johnson that manufactures blood glucose monitoring systems, has launched OneTouch Horizon, a self-testing system in the Indian market. Introducing the product at a press conference here ...
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Brand Quest
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