MARKETING
STRATEGY
Milestone's movie division to bring in Hollywood films
MILESTONE Interactive Software Ltd has formed a division called Milestone Pictures under its flagship brand, which will bring Hollywood movies into India. The new division will focus on Hollywood film releases for theatrical, home video and ...
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Polar Pharma to expand capacity — Plans to relaunch Adam brand of condoms
Polar Pharma India Ltd, which was earlier known as Polar Latex Ltd, is expanding its production capacity and has also relaunched its Adam brand of condoms. According to Mr S. Perumal Pillai, Director & CEO of the company, the Adam brand was ...
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Pakistani serial may soon be aired on Indian channels
7th Sky Entertainment Pvt Ltd, a Pakistani television production house, is in talks with two Indian broadcasters, Zee TV and Sahara Manoranjan - to find a slot for its 52-episode serial titled Ana (The Ego). In the new era of satellite ...
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ADVERTISING
Madison hikes stake in Anugrah
MADISON Communications Pvt Ltd, which holds a 26 per cent stake in the Chennai-based Anugrah Madison Advertising Service Pvt Ltd, has increased its stake to a majority 51 per cent in the agency. Consequently, the stake of the promoter Chairman &
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PROMOTIONS & OFFERS
Hind Lever extends one-plus-one offer to Rexona roll-ons
AFTER doling out its one-for-one free offer on its Sunsilk brand of shampoos recently, Hindustan Lever is repeating a similar offer for its Rexona brand of roll-on deodorants for women. The roll-on format of the Rexona Cotton Dry variant of ...
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AirTel money-back scheme in AP
Airtel has announced money-back guarantee offer in case of call drop or poor network experience for its subscribers. This initiative is being seen as a new service standard as it is available for both prepaid and post-paid customers in Andhra ...
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CHANNELS AND FRANCHISES
Star to distribute UHE's proposed kids' channel Hungama TV
UNITED Home Entertainment (UHE) on Monday signed an MoU with Star India Pvt Ltd to distribute the former's proposed television channel for children, Hungama TV. UHE was jointly floated by UTV and Mr Ronnie Screwvala, CEO - UTV, to roll out the ...
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MARKET SHARES
LG eyes larger GSM pie
THE GSM arm of the Korean major, LG Electronics, is bullish on the growing Indian telecom market. It expects to garner a 20 per cent market share by next year from the present 6 per cent riding on the launch of a range of mobile handsets, mostly ...
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RETAILING
Bell Granito plans to set up 22 outlets
BELL Granito Ceramic Ltd (BGCL), the Baroda-based Rs 100-crore vitrified tiles major, has chalked out a major expansion programme for its retail marketing operations across the country for the next six months period. According to the BGCL ...
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`Retail network of VCD/DVD players widens'
THE number of retail outlets selling standalone VCD/DVD players in the country has jumped from around 7,000 in 2000 to over 56,000 in early 2004, an increase of nearly 700 per cent. The increase has also meant that there are now more outlets ...
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Rado to expand retail horizon — Opens exclusive outlet in Mumbai; plans 3 more
SWISS watch company Rado plans to set up three exclusive showrooms in the country by the end of this year, and will further increase its presence to 110 multi-brand outlets up from the current 100. Speaking to Business Line, Mr Pradeep ...
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TRENDS
Kurien renews crusade against NDDB joint ventures
ONE may call it Round Two of the spat between the Gujarat Cooperative Milk Marketing Federation (GCMMF) and the National Dairy Development Board (NDDB) over the latter's policy to forge joint venture marketing companies with various State ...
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NEW PRODUCTS & SERVICES
Nokia sees business mobility as strategic area — Rolls out five new mobile phone models
NOKIA Corporation launched five models of mobile telephones at the inaugural ceremony of Nokia Connection 2004 here on Monday. The new models are Nokia 6630, a third generation (3G) multimedia, which comes with a megapixel camera; Nokia 6170, ...
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HM launches new range of Lancer
HINDUSTAN Motors (HM) has launched an upgraded range of the premium mid-size car Lancer, which would be offered along with a three-year or 50,000-kilometre warranty. The four new `Lancer' models have been priced in the bracket of Rs 7.25-9.77 ...
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Brand Quest
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