MARKETING
STRATEGY
Ajanta Health hopeful of regaining IDA approval
AJANTA Health, having worked up a froth in the Indian toothpaste market by posting a sale of Rs 106 crore in its first year of operation (2003-04), seems to have joined the big league in oral care in no uncertain terms. The Gujarat-based ...
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Great Singapore Sale made more `attractive'
THE Great Singapore Sale, which got off the ground on May 28 this year, has been extended by two weeks from last year. For the first time, it has been extended to Changi Airport in the city-state. A press release said travellers in transit could ...
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Theme restaurants catching on in Chennai
IT'S not just food that they are talking about. Restaurants in Chennai now serve food on conveyor belts and provide reading rooms with masseurs, a far cry from the Chinese and South Indian places that the city boasted of. In the past one year, ...
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ADVERTISING
Officer's Choice brings liquor, beer brands under single agency
THE flagship brand of Officer's Choice, belonging to BDA Ltd, has consolidated both its beer and liquor offerings under a single agency - Enterprise Nexus. RMG David was previously handling the liquor brand while Enterprise Nexus had been ...
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The magic of steel, with a `warm touch'
COLD steel wants to show its warm heart and has hired an advertising agency reputed for its creativity, to carry the message nationwide. "This is not some cold infrastructure industry that operates in some place I don't know of. This is a warm ...
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Tata AIG Life has new logo, slogan
TATA AIG Life Insurance Company Ltd today announced the launch of its new brand logo and corporate slogan `A new look at life.' Mr Rohit Mull, Vice President, Marketing, Tata AIG Life Insurance Company presented a new multimedia brand campaign ...
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PROMOTIONS & OFFERS
`Events give better mileage for brands'
EVENTS have become an invaluable tool regularly used by media planners to augment their brand activity. And with channels promoting events hugely, the winner is the brand in terms of sheer visibility it manages to garner. Ask Manikchand or ...
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CHANNELS AND FRANCHISES
NPIL inks deal with French firm for skincare products
THE emerging `dermoceuticals' segment is increasingly finding favour in the domestic market, with another Indian pharma company tying up with a French company to promote skin-care products in India. Nicholas Piramal India Ltd (NPIL) announced ...
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Qwiky's plans to move overseas
FIVE years after it ushered in the concept of a third place, other than home and office, Qwiky's is planning an overseas brand expansion through a franchisee model. Mr Sashi Chimala, Founder and CEO, Chimayo Chains Pvt Ltd (the master licensee ...
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RETAILING
Iconet launches service outfit
CHENNAI: Iconet Cellular opened the first of its authorised service outlets in the city on Monday. According to a press release, the company plans to set up eight more multi-brand mobile phone sales and service outlets in the city in ...
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Brand Quest
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