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Wednesday, June 02, 2004

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MARKETING

STRATEGY
Arvind plans Rs 150-cr push to garment export
THE Sanjay Lalbhai-controlled Arvind Mills is pumping in Rs 150 crore to boost its garment manufacturing business as the quota system unravels from January next year. The company has commissioned a new shirt manufacturing plant and is in the ... More

Park Hyatt bid to cash in on monsoon
PARK Hyatt Goa has the double distinction of being a Hyatt Park and a Hyatt Resort hotel. "Worldover, Hyatt Park hotels are known for their distinct style and design elements and Hyatt Resorts for their refreshing holiday experience and here we ... More

LPG connection finance scheme from United Bank
UNITED Bank of India has introduced a special scheme under Nabard's refinance facility for financing LPG connections in rural areas. The scheme covers the cost of supplying a regulator, a cylinder and accessories and a burner stove. The ... More

EVENTS
Buyer-seller meet in Madurai begins tomorrow
THE Madurai District Tiny And Small Scale Industries Association (Maditssia) and the Small Industries Service Institute (SISI), Chennai, are jointly organising a `Buyer-Seller Meet' here for two days, starting June 3. Mr K. Ramachandran, ... More

ADVERTISING
Advertisers, broadcasters cross swords on service tax
BROADCASTERS and advertisers have once again crossed swords on the issue of the eight per cent service tax levied on advertisements broadcast on television channels. The Indian Broadcasting Foundation (IBF) is writing to its members asking them ... More

Eloquent silence
An innovative advertisement of the ING-Vysya Finance says it all on the Khairtabad Flyover in Hyderabad

More

DIRECT MARKETING
Amway to market life insurance products
AMWAY India, which has made its mark in the direct selling arena, is all set to enter the insurance sector by September. It is in talks with a leading insurance company to sell its life insurance products which would be marketed under the brand ... More

CHANNELS AND FRANCHISES
For supply and marketing in Canada — Orchid extends deal with Apotex
ORCHID Chemicals & Pharmaceuticals Ltd announced on Tuesday that it has extended the agreement with Apotex Inc for an exclusive supply and marketing arrangement in the Canadian market. Orchid had tied up with Apotex for the distribution of its .. More

RETAILING
IOC draws up aggressive sales strategy
INDIAN Oil Corporation (IOC)) has drawn up an aggressive marketing plan to face the challenge posed by private sectors in the petro-retailing sector. IOC will be shortly launching branded petrol stations and changing the visual identity of the ... More

BRANDS
HLL expands power brand category
HINDUSTAN Lever Ltd (HLL) has decided to include five new brands in the "power brand" category. These are being considered the company's future growth drivers and, hence, will see added investments. Last year the company had made it clear that ... More

TRENDS
Durables industry upbeat on AC sales
YET again this summer has seen players such as LG, Samsung, Whirlpool, Electrolux, and Voltas all competing with each other for their share in the air-conditioners (AC) market. The players are hoping to close calendar 2004 with a sale of 1.25 ... More

NEW PRODUCTS & SERVICES
CavinKare launches Fairever Mantra
According to Mr Anupam Dutta, Vice-President (Marketing), CavinKare, this product is the synthesis of laboratory tests of varied beliefs about fairness-enhancing products. Explaining, he said that Fairever, the company's first fairness ... More

Bajaj Auto launches CT 100 in AP
VISAKHAPATNAM: Bajaj Auto has launched the new Bajaj CT 100, a four-stroke 100 cc vehicle, in the State on Tuesday. According to a press release here, the model is ``designed to attract the entry-level segment with its competitive ... More


Brand Quest



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