MARKETING
STRATEGY
LG Care products may be priced at `slight' premium
AMID aggressive price cuts in the FMCG sector, newcomer LG Care has said it will price its products at a slight premium, at the most, over its rivals' brands. LG Care, which unveiled a range of premium products across seven FMCG categories, ...
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ADVERTISING
Rasna rejuvenates ad campaign with young mothers
RASNA is modifying its strategy to consolidate its leadership and expand the soft drink concentrate (SDC) market. While reworking its promotional campaign to include `young mothers' in the ad communication, the SDC leader is all set to launch ...
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JWT, Starcom bag Hungama TV account
HUNGAMA TV, the kids' entertainment channel and UTV's latest venture, has appointed JWT as its creative agency and Starcom as the agency of record (AOR).. This follows a focused two-agency pitch by JWT to look after its creative and media ...
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MARKET SHARES
As battle for market share intensifies — Variants swamp executive car segment
THE competition in the executive segment consisting mainly of Corolla, Octavia and Optra models, is getting tougher with carmakers introducing newer variants to get a better share in the market. For the first four months (January-April) of the ...
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RETAILING
Hasbro store in Kochi
OUTLOOK
BenQ to focus on mobiles, after-sales service
TARGETING a large share of the Indian market, BenQ India Pvt Ltd, a subsidiary of the $3-billion Taiwanese consumer digital devices company, BenQ, is focusing on after-sales service. The company has presence in categories such as mobiles, ...
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Foster's Beer hopes to break even this year
FOSTER'S India Ltd, makers of Foster's beer, expects to break even this fiscal ending June as its revenues would grow by 50 per cent to Rs 75 crore, a top company official has said. Foster's, a leading Australian brand, sells just under two ...
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NEW PRODUCTS & SERVICES
LML launches three new bikes
TWO-wheeler maker LML has announced the launch of three new products in the motorcycles category. The new bikes include the 150cc 'Graptor', 125cc 'Freedom Prima' and 110cc `Freedom Prima 110' (a new variant of the existing Freedom bike). The ...
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Brand Quest
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