MARKETING
RURAL MARKETING
LG Electronics to power up in rural India
LG Electronics India Pvt Ltd's growth in the years ahead would be fuelled by greater penetration in semi-urban and rural markets across the country, according to Mr Kwang-Ro Kim, Managing Director of the company. Speaking to newspersons on a ...
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EVENTS
BL Quiz finals gets under way today
IT doesn't get any bigger than this. The grand finale of The Business Line Quiz 2004, presented by the Union Bank of India, will be held on Friday, May 7. Before the finals, which is scheduled to begin at 6.30 p.m., the Chennai leg of the ...
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ADVERTISING
SC seeks ad revenue details from Ten Sports
THE Supreme Court today asked the Dubai-based Ten Sports to give details of the advertising revenue it garnered during the Indo-Pak cricket series. A Bench comprising Mr Justice N. Santosh Hegde, Mr Justice S.B. Sinha and Mr Justice S.H. ...
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RETAILING
Café Nescafe looks at institutions for growth
NESTLE India is looking at the institutional segment as a key thrust area for its Café Nescafe outlets. The company follows a flexible model with regards to the Café Nescafe outlets and the choice of module is adapted to cater to consumer ...
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NEW PRODUCTS & SERVICES
Swatch to usher in more brands
THE Swatch Group, which launched its Longines range of watches here on Thursday, plans to bring in several other brands into the Indian marketplace. The Country Manager of the $3.2-billion group, Mr Gopalaratnam Kannan, said the group has ...
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Henko relaunches Stain Champion; cuts prices
HENKEL SPIC India Ltd has relaunched its Rs 100-crore lead brand Henko Stain Champion and cut prices by about 15 per cent. Mr A. Sathishkumar, Managing Director, Henkel SPIC India Ltd, said the price cut, ranging from 15 per cent for the 3-kg ...
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Motorola launches high-end GSM phone
MOTOROLA India today launched a high-end mobile phone which allows the user to access corporate e-mails, surf Internet, download music and stream video on the handset. Priced Rs 25,995, the Motorola MPx200 has been developed jointly with ...
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LG Care enters FMCG market
LG Care on Thursday launched a range of premium products across eight key consumer categories, including toothpastes, shampoos, detergents, soaps and diapers. These products will be available in 200 product packs spread over the mentioned ...
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Brand Quest
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