MARKETING
STRATEGY
HLL bid to Excel in shampoo segment
HINDUSTAN Lever Ltd (HLL) has decided to extend its price-cutting initiatives from the detergent to the shampoo segments. Only this time, it is not a direct price cut, but a derivative in the form of an offer of a free bottle for every bottle of ...
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AWARDS & HONOURS
Retail, FM radio lend Spark to Ad Club awards
RETAIL and FM radio have made a difference to Spark 2004, the Advertising Club Madras's 27th awards event. This year, there has been a spurt of entries in the point-of-sale advertising category (Chennai being a big retail market) and radio ...
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EVENTS
Meet on global marketing in Kochi
DESPITE several negative consequences, globalisation has provided opportunities for small-scale entrepreneurs and industries for marketing their products, sourcing technology and entering into sub-contracting relationships. However, most ...
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ADVERTISING
Linterland bags BBC Hindi Seva Account
LINTERLAND, the rural marketing division of Lintas India's Integrated Marketing Action Group (IMAG), has bagged the BBC Hindi Seva account. The BBC Hindi Seva has been serving this country as a radio news service since 1940 and it has a huge ...
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Beehive bags Tourism Malaysia account
THE Mumbai-based communications company, Beehive Communications, has bagged the Tourism Malaysia account for handling their campaigns in India and Sri Lanka. Their mandate encompasses strategy, creatives, and media, in addition to promotions ...
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PROMOTIONS & OFFERS
Emami ropes in Big B as brand ambassador
EMAMI, the personal and healthcare major, has roped in megastar Amitabh Bachchan in its club of brand ambassadors in the biggest-ever deal made between Bachchan and any corporate. The company already has Indian cricket captain Sourav Ganguly and ...
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CHANNELS AND FRANCHISES
IOC award for service station
MARKET SHARES
Seagram knocks out Royal Challenge from top slot in AP
SEAGRAM has claimed that its Blenders Pride has toppled Shaw Wallace & Co (SWC)'s Royal Challenge as the largest selling premium whisky in Andhra Pradesh. The development, though in a single market, is seen as significant since Royal Challenge .
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RETAILING
Domino's Pizza to open 9 more outlets soon
DOMINO'S Pizza India Ltd, promoted by Jubilant Organosys, plans to open nine more outlets in major cities in the next six months. The company, which only recently inaugurated its seventh outlet in Chennai, will open one more in the city, one ...
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MARKETING RESEARCH
Indian server market grows 32 pc: Gartner
`With more MNCs looking to set base in India and the outsourcing business growing, demand is expected to increase steadily.'
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PEOPLE
Ramanathan, Menezes join Mudra Comm
MUDRA Communications has appointed Mr Ramesh Ramanathan as its Chief Creative Officer and Mr Ryan Menezes as its National Creative Director. Both appointments are with effect from May 1, a company release said. Mr Ramanathan was previously ...
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NEW PRODUCTS & SERVICES
Maruti launches Versa variant
TO provide a fillip to sagging sales of the Versa, car market leader Maruti Udyog Ltd has announced the launch of a new variant of the MUV. The new variant priced at Rs 3.27 lakh (ex-showroom Delhi) is a five-seater, and comes with a heater and ...
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Brand Quest
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