Financial Daily from THE HINDU group of publications
Monday, August 11, 2003
Financial Daily from THE HINDU group of publications Monday, August 11, 2003 |
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MARKETING STRATEGY Ffort Radisson looks for a corporate gateway THE Ffort Radisson, a resort on the banks of the Hooghly 50 km from here and the first Radisson property to begin operations in India nearly six years ago, has planned to reposition itself as a corporate getaway and a destination for corporate ... More RURAL MARKETING Penetrating the rural market for consumer durables — Time for cos to think `out-of-the-box': Study You could be doing your rural business all wrong, for the hinterland needs specialised strategies to win the hearts and wallets of village consumers. The latest study by Marketing and Research Team (MART), New Delhi and Management Development ... More ADVERTISING Samsung frames new ad plank for home appliance brands "The rationale behind bringing products under one umbrella brand is to build and capitalise on the equity of the Samsung brand name in the marketplace," according to analysts. More PROMOTIONS & OFFERS Sony mega offers for Onam SONY India Ltd has set a sales target of Rs 12 crore with a variety of offers during the ensuing Onam season. The company is expecting a 300 per cent growth in sales during the season compared to last year as it had garnered around Rs 4 crore ... More
Sony to use soap stars to lure viewers for Lakme fashion show
MARKETING RESEARCH Cellular service fastest growing: CII-Ascon survey THE services sector has continued its steady growth during April-June this year as compared to the same period in the previous year, the latest Confederation of Indian Industry-Associated Councils (Ascon) survey on the services sector ... More NEW PRODUCTS & SERVICES Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus The Cable tangle Pakistan Diary Indo-Pak Monitor Indo-China Relations Telecom Competition In Depth In Kashmir Simple Economics Slowburn Tax Talk NRIs & Investment Avenues Corporate Governance Looking back Aug. 3-Aug. 9 `India turning capital for counterfeit drugs' Study says consumer finance dominant in South, West TV soaps generate more lather than Bollywood Fakes of big FMCG brands make fast buck: Study |
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