The Hindu Business Line : Tuesday, July 29, 2003

Cos lather up hand-hygiene segment
The total soap market is Rs 4,500 crore and though the size of the liquid-soap category meant just for hand wash is Rs 12 crore, it has the potential to touch Rs 100 crore in five years. More

QRG group plans to expand product range
IN a bid to consolidate its market share and improve its export performance, the Rs 630-crore QRG group is expanding its product range in the home electric and accessory segment. The Delhi-based group, which has a significant presence in ... More

PROMOTIONS & OFFERS

Now, Surf also joins the scholarship band wagon
BRAND building on the scholarship platform in the hope of getting volumes is what HLL is trying out for its various brands from Fair & Lovely to Clinic Plus, the latest of which is Multiaction Surf. Instead of the usual discounting or ... More

RETAILING

Oyzterbay plans to reach 100-outlet mark this fiscal
OYZTERBAY, the branded jewellery company, plans to take its retail network to 100 outlets by the end of the ongoing financial year, 2003-04. The company currently operates 76 stores, which is a mix of exclusive shops as well as shop-in-shop ... More

MARKETING RESEARCH

`Aura, imagery key for brand success'
"Currently, neither the designer nor the retailer is really building the brand, so retailers don't know how to display or sell the designers, and the designer is not gaining a great deal either." More

NEW PRODUCTS & SERVICES

Honda launches Accord in AP
LAUNCHING the seventh generation luxury sedan, Honda Accord, in Andhra Pradesh on Monday, Honda SIEL announced its plans to roll out a 3-litre six-cylinder version of Accord early next year and a CRV next month. It has also drawn up plans to ... More

RRL-T develops special medium for odour control
THE Regional Research Laboratory-Thiruvananthapuram (RRL-T) has developed a special biofilter medium for industrial odour control. According to Dr Ajit Haridas, Programme Manager-Wastewater Technology, RRL-T, the new biofilter medium has ... More

Brand Quest

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