Financial Daily from THE HINDU group of publications
Wednesday, Jul 09, 2003
Financial Daily from THE HINDU group of publications Wednesday, Jul 09, 2003 |
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Marketing
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Advertising Cadbury realigns ad accounts Our Bureau
MUMBAI, July 8 CADBURY India Ltd has realigned its advertising accounts among its three creative agencies. While O&M will continue to handle its four chocolate power brands (Cadbury Dairy Milk, Perk, Five Star and Gems) and the malt brand of Bournvita, Contract Advertising will now look after Halls, Eclairs, Choki and its gifting portfolio. Lemon has been assigned Milk Treat and Temptations, including its latest chocolate drinking brand, Delite. According to the company, this reshuffle has been done with intentions of increasing agency focus, nurturing expertise across specific categories and to optimise team efforts.
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