The Hindu Business Line : Wednesday, July 09, 2003

Beauty bug bites urban male
RAJA is a 24-year-old plumber who plays hockey for the local team. Once a month Raja visits the neighbourhood salon to style and colour his hair and if his business has been good, get a facial and oil massage as well. With an increase of men ... More

Reality TV to be aired in Hindi
REALITY TV, the 24-hour `action-packed' channel based on real life human dramas, will soon be aired in Hindi. Also on the cards is the launch of programmes specific to the Indian audience, which would include real life incidents such as a live ... More

IndianOil, BSNL to cross-sell products, services
INDIANOIL has signed a Memorandum of Collaboration (MoC) with Bharat Sanchar Nigam Ltd. (BSNL) to cross-sell their products and services. The collaboration between the two companies is designed to leverage each other's infrastructure and size so ... More

ADVERTISING

Cadbury realigns ad accounts
CADBURY India Ltd has realigned its advertising accounts among its three creative agencies. While O&M will continue to handle its four chocolate power brands (Cadbury Dairy Milk, Perk, Five Star and Gems) and the malt brand of Bournvita, ... More

PROMOTIONS & OFFERS

ICICI Bank not to renew Big B contract
ICICI Bank has decided not to renew the contract of superstar Amitabh Bachchan, who was roped in to endorse the bank almost two years ago. Its advertising agency, O&M has already been informed about the decision taken by the bank and the ads ... More

RETAILING

Pizza Hut opens 50th outlet
PIZZA Hut opened its 50th restaurant in the country today, with an outlet in the Mumbai suburb, Mulund. The 108-seater dine-in restaurant is the fifth in the city. Yum! Restaurants International (Pizza Hut's parent company) plans to open 50 ... More

NEW PRODUCTS & SERVICES

Aashirvaad salt launched
KOCHI: ITC Foods, one of the leading players in the branded staple foods segment, introduced its Aashirvaad salt in the Kerala market here on Tuesday. This was the second product offering from ITC Foods-Staples Business within a span ... More

ITC Foods divn rolls out ReadyMeals — Eyes Rs 500-cr revenue in 3 years
THE diversified ITC group, after successfully establishing Kitchens of India, with its ready-to-eat gourmet cuisines, has announced the nationwide launch of `Aashirvaad ReadyMeals' and has targeted total sales of volumes of about Rs 500 crore ... More

Brand Quest

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