• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Sudha Menon

PUNE, June 2

IT is cool, it is happening and now Barista's Espresso Bars are a whole lot spicier too! The coffee chain, which made swigging coffee fashionable in India with a variety of coffee concoctions, has now put in place a brand new menu designed to tickle the Indian palate.

It pays be Indian when you are in India seems to be the mantra as far as the new Barista menu goes.

Patrons walking into Barista's outlets now can look forward to better goodies on the table. The comprehensive new menu now has a variety of eats that cater to the Indian palate, which hungers for spice.

Patrons can now tuck into their favourite paneer tikka which has taken the avatar of a sandwich in the coffee chain's new menu. And, if that is not their style, coffee lovers can pair up their mocha with a chicken tikka sandwich or a chicken chettinad wrap. Vegetarians can bite into some paneer in a peppy puff or grab a cottage cheese croissant or a crispy veg wrap.

And if it is lighter snack that they want, they can opt for cheese straws that now appear in the menu in the Lite Bites menu.

Moreover, the chain, which is in the midst of an aggressive pitch to maintain leadership position in a crowded coffee-centric market, has significantly reduced prices of its signature products. It is now possible to have a complete meal at Barista for Rs100! "Our market feedback showed that patrons were looking for something substantial to bite into along with their coffee, especially since the coffee bars are now used as a meeting place by people in all age groups,'' Mr Yogesh Samat, Chief Operating Officer, told Business Line.

"The new menu is deliberately a shift away from our largely bread-based offering into something that not only appeals to a wider palate base but also something that our patrons can relate to more easily, '' Mr Samat said.

Barista's new menu will also cater to the sweet tooth of patrons with a wider variety of desserts, which moves away from its usual chocolate-based offerings. Patrons can now top off their snack with pineapple cream pastry, raisin muffin, chocolate doughnut or a range of seasonal fruit mousse with the current favourite being the fresh mango mousse.

Article E-Mail :: Comment :: Syndication

Stories in this Section
Sale of injectible medicines — Orchid signs marketing pact with US co Apotex

Copyright © 2003, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line