The Hindu Business Line : Tuesday, May 27, 2003

For a Shining corporate image, follow the paradigm
WHEN Shining Emotional Surplus straps on its corporate building boots for its clients, it inevitably has to attire itself for another role — that of an internal marketer. Shining's basic involvement with a client is to "formulate a ... More

ADVERTISING

`It's the day that matters for press advertisements'
DESPITE the many changes in the way media planning and buying is done, scheduling is still critical to a press plan because press works better on certain days, and some positions work more efficiently than others. And this is true of different ... More

PROMOTIONS & OFFERS

Tetra Pak to sport new look — Launches India-specific campaign
IN tune with its global repositioning and an increased demand for its Tetra Fino Aseptic (TFA) packing technology, processing and packaging major Tetra Pak has launched a new motto and logo that will be "applicable to its entire value chain and ... More

Ginger on board Air India flight
INDIAN ginger has gone on board Air India, thanks to a promotion measure followed by the Spices Board. Sixty thousand steamer packets of ginger candies were distributed to the passengers on board Air India, according to the Board sources. The ... More

Trumpet stuff
With GM India launching Opel Sail in Andhra Pradesh, two workers are busy preparing the advertising material in Hyderabad.

NEW PRODUCTS & SERVICES

Samsung rolls out new CTV models
SAMSUNG India Electronics Ltd has launched seven new sound-oriented colour television models in 20", 21"and 29" screen size segments under the Q1 and Q2 Series. The Q1 and Q2 series come equipped with features such as turbo sound, and five-band ... More

Christian Dior plans to open outlets in India
GLOBAL luxury products major LVMH Watch & Jewellery, which owns the premium brand Christian Dior, is planning to open an exclusive range of Christian Dior outlets in the next year. The outlets will not only house perfumes, cosmetics and watches ... More