The Hindu Business Line : Tuesday, May 20, 2003

Surrogate liquor ads flow into FM radio
EVEN as the Information and Broadcasting (I&B) Ministry is clamping down on surrogate liquor ads appearing on various television channels, these ads seem to have crept into the various private FM radio channels. Recently Guinness UDV's ... More

MRF, JK spat over truck tyre ad
TYRE majors — MRF and J.K. Industries — continue to spat with each other on their respective advertising claims. J.K. Industries (JKI) has claimed victory in the latest round, with the Advertising Standards Council of India (ASCI) ... More

AIR top slot selection through ad
A non-Government person might soon be heading the Government-owned All India Radio (AIR) for the first time in its history. In keeping with trend initiated in the financial sector to hire private sector hands to run public sector institutions, ... More

When ratings don't work, go for recall
WITH a limited ad budget, how does one decide between Kaun Banega... and Kyun ki... ? Going by ratings or gross ratings points (GRPs) is one way to do it, but is it the best way? Not always, as reach does not guarantee recall, ... More

CHANNELS AND FRANCHISES

New IBM national distributor

MARKET SHARES

Competition hots up in flat TV market
HOW flat is flat, as far as your television goes? The colour television (CTV) market, which has been characterised by intense competition on product features, is now seeing a game of oneupmanship among its players, in terms of the degree of ... More

RETAILING

BPCL to spend Rs 550 cr for new retail outlets
BHARAT Petroleum Corporation Ltd has planned an outgo of around Rs 550 crore for setting up new retail outlets this year. The company plans to add another 800 to 1,000 new retail outlets to its existing network of 4,562 outlets during the ... More

Barista Coffee eyes smaller towns
For starters, the coffee chain was going to smaller towns. "We are moving the brand into new markets and smaller towns, and expanding to eastern markets such as Assam, Orissa and West Bengal. We plan to add 20 new stores in this region," Mr Samat sai d. More

ONGC plan to set up retail outlets cleared
THE Government has approved Oil and Natural Gas Corporation's (ONGC) proposal to set up 500 additional retail outlets to sell petrol and diesel, taking its total license to 1100 outlets. The additional retail outlets would be set up in the ... More

ONLINE MARKETING

GTB ties up with Baazee.com
GLOBAL Trust Bank (GTB), the Hyderabad-based private sector bank, has tied-up with Baazee.com for providing e-payment facility to its customers for online shopping. Baazee.com is the country's largest online auction and fixed price shopping ... More

NEW PRODUCTS & SERVICES

CDs on teachings of Vivekananda released
"CONQUER not the world through brute military power, but conquer it with Indian philosophy." Thus, spoke Swami Vivekananda during one of his innumerable discourses. In an effort to propagate the teachings of the well-known disciple of ... More

GM launches Corsa Sail in Mumbai
GENERAL Motors India (GMI) launched its Corsa Sail premium B segment hatch-back in the city today, priced at Rs 4.64 lakh and Rs 4.95 lakh for the vehicle's 1.4 litre and 1.6 litre versions respectively. "The new model will enable us to double ... More

Hyundai to replace Zip Plus with the new Santro Xing
THE country's largest selling compact passenger car model — the Hyundai Santro — is set to get another makeover. Starting later this month, Hyundai Motor India (HMI) is expected to withdraw the Zip Plus version of the Santro and ... More

Brand Quest

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