Financial Daily from THE HINDU group of publications
Wednesday, Feb 19, 2003
Financial Daily from THE HINDU group of publications Wednesday, Feb 19, 2003 |
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Marketing
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Promotions & Offers Pantene microscope hair check Our Bureau
KOCHI: Procter & Gamble has conducted its Pantene microscope hair check programme at the recently concluded Vanitha Ice exhibition at Kochi. The hair check displays an image of the customer's scalp and hair magnified 200 times on a TV screen. On the basis of this image, Pantene hair experts analyse their hair and recommend corrective measures to enable the individuals to get the look they desire for their hair. In a statement issued here, the company said that the programme was a great success with more than 10,000 people visiting the stall and over 6,000 people taking the Pantene Hair Check for the first time. The hair checks were conducted free of cost.
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