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Coca-Cola (I) wins Woodruff award

Our Bureau

NEW DELHI, Feb. 18

COCA-Cola India has won the company's global business performance prize — `The Robert W. Woodruff Award'. According to a company communiqué issued here, Coca Cola India was one of the divisions that won this award.

Company officials said that the Indian division won in its category, while the UK division won in another business category.

The award is named after one of Coca Cola's most influential and long serving Chairmen, Mr Robert W. Woodruff, who led the company for over 50 years. This award was instituted in 1983 and based on three important performance parameters — volume, profit and quality results.

In 2002, Coca-Cola India's efforts to make the company's products highly affordable and widely available to Indian consumers proved to be a great success as the company recorded a robust double-digit growth in terms of sales volume with a much broader consumer base in the country, the communiqué added.

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