Financial Daily from THE HINDU group of publications
Thursday, Dec 26, 2002
Financial Daily from THE HINDU group of publications Thursday, Dec 26, 2002 |
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Marketing
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Promotions & Offers Arrow unveils loyalty scheme Our Bureau
NEW DELHI, Dec. 25 ARROW has announced the launch of a loyalty programme under the name of `Arrow Aristocracy' to offer privileges to its customers. The objective of the programme is to increase brand salience and loyalty, a press release said. Enrolment in the programme is purchase-linked, and purchase benefits range from Rs 3,000 to Rs 8,000 to Rs 12,000. The programme has been launched in Bangalore, Delhi, Mumbai, Chennai, Pune, Ahmedabad, Visakhapatnam, Hyderabad, Kolkata, Bhubaneshwar, Patna, Jamshedpur and Guwahati, and the offer is available in exclusive Arrow showrooms, the release adds.
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