Financial Daily from THE HINDU group of publications
Thursday, December 26, 2002
Financial Daily from THE HINDU group of publications Thursday, December 26, 2002 |
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MARKETING STRATEGY Getting a facelift Raymond's JK Helene Curtis is revamping the Premium and Park Avenue toiletries brands to show that it means serious business. More ADVERTISING Saying it with wit Tickling the funny bone is a gambit advertisers are using to get consumers more involved, even in categories which have traditionally not used humour to make a point. More
Pepsi to break new commercial PROMOTIONS & OFFERS 
Shaw Wallace bid to build equity on sport — Golf, cricket, basketball in focusLIQUOR major Shaw Wallace & Co. Ltd. is banking on golf, cricket and possibly basketball to build equity for its various brands. The third of the four-leg Royal Challenge Grand Prix golf tournament kicked off in Chennai on Christmas Day, and ... More
Arrow unveils loyalty scheme
MARKET SHARES Maxima Watches claims second spot in volumes LOWER segment watch makers, Maxima Watches, has staked claim to the number two position in the market in terms of volumes this year, leaving Timex and HMT behind in the race. Speaking to Business Line, Mr Anuj Sharma, Vice-President ... More RETAILING Royal Sporting charts out expansion strategy ASIAN retailing major, the $500-million Royal Sporting House (RSH), has charted out an expansion strategy for India, which includes opening of two new outlets and going beyond retailing of top sports brands into the country. The company is now ... More OUTLOOK 
Consumer electronics cos upbeat on growthUPBEAT about the current growth in the segment, the consumer electronics manufacturers have set optimistic targets for themselves for the next year. The industry proposes to exit the year 2002 with a growth of about 20 per cent for the colour ... More TRENDS 
Big brands eating into PC assembler market — Quality boosts customer confidenceA curious thing is happening in the "unbranded" PC market. A large number of big brands are entering it. "Today, 75 per cent of the components are branded," says assembler Mr Mahesh Rathod. In the past six to eight months, users have become ... More BOOKS Net-deep and market-wise FOR those intent on leveraging the Internet for "Market measurement and consumer insight", Rob Monster and Raymond Pettit have answers in "Market Research in the Internet Age". Such as: Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Pick a Winner Stock Market Contest
Top Stories In Focus Inside China Gujarat Elections Stock scam unravelling Red signal for Chinese silk Petrol pump controversy Small Investor In Depth Gender Justice Simple Economics India Interior Consumer Notes Looking back Dec. 15-Dec. 21 Reliance pegs subscription base at 6 m in first year — LG, Samsung hope to liven up CDMA market Competition Bill passed in Lok Sabha — Panel proposed to check MNCs Coca-Cola may dump Life ho to aisi campaign — Thanda matlab rural campaign top draw in urban areas too Jagatjit to roll out super premium whisky soon — White spirits, wines also on cards Reliance Infocomm set for 4 m sq ft outdoor splash |
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