Financial Daily from THE HINDU group of publications
Friday, Nov 22, 2002
Financial Daily from THE HINDU group of publications Friday, Nov 22, 2002 |
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Marketing
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Promotions & Offers Coke announces support for National Games Our Bureau
HYDERABAD, Nov. 21 AFTER the Union Minister of Petroleum and Natural Gas, Mr Ram Naik, announced a Rs 2.5-crore support for the National Games to be held in Hyderabad during December 13-22, it's now the turn of Coca-Cola India. The cola giant has announced that it will support the national sporting event in the form of both financial and material. A major material support would be the supply of water and soft drinks, for which the company is gearing up logistical back up. Senior executives of the company met the Chief Minister, Mr N. Chandrababu Naidu, on Thursday and assured him of this support. CCI was the sponsor of the Indian contingent in the recently-concluded Asian Games in Busan in South Korea, said Mr Sunil Gupta, Vice-President, Public Affairs and Communications. This is one of the non-business activities of the CCI. The other areas of involvement include community projects in the areas of health and education and conservation and ecological protection, he told newspersons. The company is working with the Naandi Foundation, promoted by corporates such as the Dr Reddy's Laboratory, Satyam computers and Nagarjuna Group in education. It has adopted two schools, one at Ameenpur and the other at Beeramguda, and offers merit scholarships to students in six schools around its Nellore bottling plant. Faced with allegations that its bottling plants are depleting groundwater levels and its own concern for conservation, the company plans to go in for rainwater harvesting in a big way. Currently, all the seven Coca-Cola plants in the State are designed and operating rainwater harvesting units to recharge the ground water resources. In fact, the use of water per litre of beverage production in CCIs plants in the State is among the lowest in the food and beverage industry in the country, he said.
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