The Hindu Business Line : Thursday, October 03, 2002

US prunes soon on shop shelves
AFTER almonds and apples, the US is now eyeing the Indian market for prunes (dried plums). ``We have conducted primary market research in the four metros that show India as a potentially big market for California prunes,'' Ms Peggy Castaldi, ... More

Oberoi group repositions Bhubaneswar property
THE Oberoi group on Wednesday announced the repositioning of its hotel in Bhubaneswar with re-branding its hotel there as — The Trident, Bhubaneswar. According to press note, Trident Hotels are superior first class hotels offering a world ... More

RURAL MARKETING

Budget brands back with a bang
The nearly forgotten domestic television majors of yesteryear, the likes of Oscar, Beltek, Weston and Salora, have been making big strides in the CTV segment in semi-urban/rural areas. More

ADVERTISING

O&M rediscovers consumer connect
IMAGINE spending an hour or two at work discussing the latest blockbuster — say Bend it like Beckham — with your colleagues. Or better, visualise making a presentation, complete with pictures, on a recent holiday you took. All ... More

BRANDS

Shaw Wallace to take promo, events route to build brands
AGAINST the backdrop of an industry that is largely driven by below-the-line activities, Shaw Wallace has decided to shift its emphasis to direct investments in brand building. Accordingly, the above-the-line spend is slated to go up from the ... More

NEW PRODUCTS & SERVICES

Continental forays into 2-wheelers with Metro
CONTINENTAL AG of Germany, the global auto tyre major that has a large presence in the country in the four-wheeler segment, today announced its foray into the Indian two-wheeler tyre market through a tie-up with Metro Tyres Ltd, the flagship ... More

Aircel to create blood group database
WHILE blood donation camps were held across the country on Tuesday to mark Voluntary Blood Donation Day, Aircel Ltd launched an effort to drive the benefits of the act beyond just one day in the year. In English and Tamil ads in leading ... More

Brand Quest

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