Financial Daily from THE HINDU group of publications
Friday, Aug 16, 2002
Financial Daily from THE HINDU group of publications Friday, Aug 16, 2002 |
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Marketing
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Advertising Baba wave Bijoy Ghosh
A large hoarding of cellular service provider Hutch at the Satyam Cineplex in the city where Rajnikant's latest movie `Baba' has been released to frenzied audiences. Many brands are looking to ride the impending `Baba' wave through in-film advertising, brand endorsements and promotions.
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