Financial Daily from THE HINDU group of publications
Sunday, Jun 23, 2002
Financial Daily from THE HINDU group of publications Sunday, Jun 23, 2002 |
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Corporate
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Announcements SARA Elgi to launch new ozone-based water system Our Bureau
CHENNAI, June 22. THE Coimbatore-based SARA Elgi group will launch an ozone-based water and effluent treatment system and air scrubber for the domestic and export markets by July-end. At a press conference here, Mr Sumanth Ramamurthi, Director, SARA Environment Technologies Co Ltd (SARA ETC), which developed the system, said the product developed in-house would be among the most cost-effective one available in the market. It will find application in a wide range of industrial and residential usage. The initial investment and the running cost will be significantly lower when compared to conventional systems, particularly the chemical-based systems, and other ozone-based systems. For instance, the company's product in the international market is expected to cost $5,000 when compared to its equivalent, which costs around $15,000. In the domestic market the cost will be cheaper and the running cost will offer a 40 per cent saving when compared to that of the existing systems, according to Mr Ramamurthi. According to the company officials, the product can be used in potable water treatment, and in commercial areas such as food processing, healthcare support systems, pools, saunas and Jacuzzis, laundry and bleaching systems, water recovery plants, aquaculture, textile industry and onboard in-plant closed loop water recycling systems. It can be applied in every industry that needs to oxidise its effluent. In air treatment, it can be utilised for fume and vapour oxidation, deodorising and disinfecting controlled air supply, filtration and departiculation of suspended impurities, clear air management and high density multiple effects pressurised air systems. While the ozone-based purification systems are well accepted in the developed countries, cost-effectiveness is a crucial issue, and in the domestic market selling the concept is an additional factor. Ozone generation has conventionally been power intensive, and the company has tackled the problem through its integrated system. For exports the company is targeting the South-East Asian countries where seafood exports contribute significantly to the economy. The company has invested about Rs 5 crore in development and infrastructure. It has set up a 70,000-square feet factory at Pollachi and a facility in Chennai for clean room operations. The technology involves application of high voltage electricity across an electrode in the presence of feed gas under regulated pressure, airflow and moisture, which helps to generate the ozone that is used for water and air treatment. The company hoped to generate a turnover of Rs 50 crore in the domestic market in 2003-04 and sell at least 1,000 units per month in each of the export markets, the officials said.
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