The Hindu Business Line : Friday, March 15, 2002

Modern fortifies bread with Annapurna atta
"Since Annapurna atta has achieved tremendous equity in the market, it was decided to leverage the new bread brand with the atta brand.'' More

TVS gives a push to used-car sales
THE used-car sales business has largely been individual broker-driven. In many instances, doubts about the correct valuation of the vehicle in terms of its price and quality, or the genuineness of ownership, makes a potential buyer back out at ... More

Girijan co-ops to take on FMCG majors
FAST-MOVING consumer goods majors in the country might face some competition from unexpected quarters in the coming years. The competition is likely to come from the dense high-altitude forest areas in Andhra Pradesh, if the plans drawn up by the ... More

Shift to high-margin bazaar sales does the trick -- Tide Water hopes to double profit
TIDE Water Oil Co (India) Ltd (TWOL), a member of the Andrew Yule group, is poised to achieve a nearly 100 per cent increase in profit before tax (PBT) at over Rs 10 crore for the current financial year, against the Rs 5.5 crore achieved in the ... More

Oxemberg eyes northern markets
NEW DELHI: The Oxemberg menswear brand of ready-to-wear trousers, marketed by the Siyaram Poddar group, is planning a foray into the northern markets. The company has also announced a foray in the accessories segment with the launch ... More

Malaysian resort lures Indian tourists
MUMBAI: Genting Highland Resorts of Malaysia, which will play host to the International Indian Film Academy Awards, on April 6, trying to lure Indian tourists. Mr C.Y. Lee, Executive Vice-President, Genting, who is currently in ... More

PROMOTIONS & OFFERS

Kwality Walls now eyes creamy layer -- Flags off Rs 15-cr promotion campaign
KWALITY Walls, which has been identified as one among the 30 power brands of FMCG giant Hindustan Lever, is shifting focus to premium ice-creams in the current year. Addressing reporters at a press conference, Mr J.H. Mehta, Executive Director, ... More

RETAILING

Trendsmith plans 5 more outlets
JEWELLER Nirmal Zaveri's designer jewellery and lifestyle store, Trendsmith, is all set to give the taste of the high life to denizens of other cities as well. In Pune recently to exhibit his latest collection of hand-crafted diamond jewellery ... More

MARKETING RESEARCH

Prepaids to propel cellular growth
PREPAID connections will account for 60 to 70 per cent of total new entrants into cellular telephony in India for the next two to three years, according Ms Kobita Desai, Senior Analyst, Telecom & Mobile, Gartner India. ``Prepaids offer a lower ... More

Lafarge Cement showroom in N-E
GUWAHATI: Lafarge Cement opened its first showroom in the region here. Opening the showroom, Sandeep Store, Mr S. Natarajan, Area Sales Manager of Lafarge India Ltd, said that the company had introduced retail identity outlet all over ... More

BRANDS

Hidesign forays into West Asia
AFTER venturing into the South East Asian market, Hidesign — the international leather brand that has its roots in Pondicherry — has made a foray into West Asia. Mr Manav Futnani, Vice-President, International Operations, Hidesign, ... More

NEW PRODUCTS & SERVICES

IBM launches eServer
Tasks such as searching vast databases, servicing thousands of Web transactions per second and providing database engine for business intelligence are some of the business application areas that would benefit by this new system. More

Ice Touch from Grasim
NEW DELHI: The Aditya Birla group-owned Grasim Suitings has launched a new fabric by the name Ice Touch. According to a company press release, the fabric keeps the inside temperature up to 5 per cent cooler than the temperature outside. ... More

Sony to roll out WEGA variants
NEW DELHI: Sony India has decided to focus more on its `WEGA' range of flat televisions. The company proposes to introduce new models in the range this year starting March 15. "Sony's confidence in phasing out all curved TV models and ... More

Brand Quest

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