The Hindu Business Line : Friday, February 08, 2002

Aavin on `competition mode' to face pvt sector
AAVIN, the co-operative dairy in Tamil Nadu, is on a `competition mode' to take on the private sector and address changes in the market place. It is banking on quality, customer service and expanding product base to consolidate its position as a ... More

`Cartoon Network not worried'
CARTOON Network is unperturbed by the likely arrival of competition in the form of Disney. "Competition is good," says Ms Hema Govindan, Vice-President, Marketing and Public Relations, Turner Entertainment Networks Asia. The channel, which is ... More

Folk art to help Parachute in rural Bengal, Orissa
THIS is a marketing strategy with a difference — one that seeks to address the cultural sensitivities of a section of people and has its origin in a hoary past. In West Bengal, what better way can there be than entering into a partnership ... More

Eicher targets corporates with Voila
EICHER Motors (EML) will target educational institutions and corporates with its latest offering, "Voila'', a 34-seater bus priced at Rs 8.25 lakh, its second after the Skyline range. Mr Rajesh Kalra, CEO of EML, told presspersons here, that ... More

NEW PRODUCTS & SERVICES

Whirlpool launches air-conditioners -- Cooking range, microwaves on cards
WHIRLPOOL India, after concentrating on the segments of refrigerator and washing machines, is now looking to achieve a considerable market share in air-conditioners and the cooking category which includes microwave ovens and cooking ranges. ... More

SAB's Castle beer launched in Delhi
SOUTH African Breweries India Ltd, a subsidiary of South African Breweries, has launched Castle Lager, an internationally-known brand of beer, in Delhi on Thursday. The beer will be available across retail outlets, bars and restaurants in pack ... More

Home Trade's financial products on retail shelves
HOME Trade Ltd, claimed to be the world's first fast moving financial goods (FMFG) company currently managed by the Mauritius-based fund, Euro Discover Technology Ventures, has announced here on Wednesday the launch of two of its FMFG products in ... More

BRANDING

Gillette-7 O'clock co-branding plan
GILLETTE India Ltd is planning to initiate a co-branding exercise with its Gillette and 7 O'clock brands of blades. The exercise is likely to commence by the year-end, sources at Gillette India told Business Line. "The details of the ... More

Brand Quest

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Jan. 27-Feb. 2
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