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MARKETING
ADVERTISING
What's good for HP is bad for ad agencies
ARE corporates becoming more creative? Seems so; if one is to go by the amount of printing they do in-house. "In-house printing is very much on these days. Corporates are printing brochures, leaflets, catalogues and even flyers in-house using ...
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MARKET SHARES
Grasim grabs SIV market share
GRASIM Industries, the lone indigenous supplier of viscose staple fibre (VSF), is sitting pretty in the south Indian market for VSF that was vacated by its business rival SIV Industries which has ceased operations from October ...
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Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
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Top Stories
Bonanza awaits Govt on VSNL, IBP sell-off
A voice to put bias where it belongs
Rules of origin for textile, apparel goods -- India drags US to WTO again
Companies fight shy of meaningful disclosures
`Germany, a window for Indian IT cos'
Govt may allow FDI in tobacco sector
E&Y taps India's `bio-economy'
Non-captive iron ore segment -- Need for external marketing freedom
In Depth
Inside Kashmir
Guide to derivatives
US-64
Looking back Jan. 27-Feb. 2
`Railneer' to quench commuters' thirst
Bowling over `Star-stuck' advertisers
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