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Friday, February 01, 2002

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STRATEGY


Qwiky's pubs at cinemas
AFTER setting up `coffee islands' at off-site locations such as department stores and music stores, the Chennai-based Qwiky's chain of coffee pubs is all set to venture into movie theatres with its `gourmet coffee'. The company already has a ... More

San Marzano's outlet in Mumbai
MUMBAI: Mod Apparels Pvt Ltd, a franchisee of the UK-based Pizza Express, has launched its fourth restaurant at Churchgate in Mumbai. Mr Ish Juneja, Chief Executive Officer, Mod Apparels, said, "We are planning to open two more ... More

ADVERTISING


A new Law for Home Trade brand
AFTER a series of visits to India, courtesy the new Indian account of Home Trade bagged by the UK-based St. Luke's, Mr Andy Law, its CEO, is looking for more business in India. Especially from those Indian companies which are looking at building ... More

Pantene wins packaging award
MUMBAI: Procter and Gamble's New Pantene Pro-V Shampoo has won the Global Packaging Design Award at the London International Advertising Festival. "The new design visually captures the superior performance which Pantene offers to its ... More

PROMOTIONS & OFFERS


Pass Pass plans cola-style promos
DS Foods is doing a Pepsi on Pass Pass, its mouth freshener brand. The company is putting the final touches to a series of youth-oriented promotional activities, much on the lines of colas, chocolates and other FMCGs targeted at the teenage ... More

Pepsi launches new Tamil TVC
CHENNAI: In line with its strategy of having region-specific promos and ad campaigns, cola major Pepsi, has announced its association with Director Mani Ratnam's next Tamil film, Kannathil Muttamital, featuring its brand ... More

CHANNELS AND FRANCHISES


Distribution tie-up with Sahara Airlines
DS Foods has entered into a distribution tie-up with Sahara Airlines for its Pass Pass brand, and `Catch' salt and pepper. To begin with, 2-gm sachets of Pass Pass are being distributed to passengers travelling on the airline. While the ... More

ONLINE MARKETING


Crocodile to install e-kiosks
AFTER establishing the necessary background infrastructure, Crocodile Products Pvt Ltd (CPPL), a joint venture between the Singapore-based Crocodile International and the Coimbatore-based Shivrams Associates, is now targeting to boost its sales ... More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in

Top Stories
Crystal-gazing the healthcare scene


The `awesome' wedding draws Aussies

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GDP growth pared to 4 pc

Fiscal deficit up 37.7 pc

Viewers must have choice of channels, says panel

New subsidy scheme for IWT sector

In Depth
Inside Kashmir
Guide to derivatives
US-64
Looking back
Jan. 20-Jan. 26
Ad industry growth dips a whisker -- HTA tops agency sweepstakes again


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