![]() Financial Daily from THE HINDU group of publications Friday, February 01, 2002 |
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MARKETING STRATEGY Qwiky's pubs at cinemas AFTER setting up `coffee islands' at off-site locations such as department stores and music stores, the Chennai-based Qwiky's chain of coffee pubs is all set to venture into movie theatres with its `gourmet coffee'. The company already has a ... More
San Marzano's outlet in Mumbai ADVERTISING A new Law for Home Trade brand AFTER a series of visits to India, courtesy the new Indian account of Home Trade bagged by the UK-based St. Luke's, Mr Andy Law, its CEO, is looking for more business in India. Especially from those Indian companies which are looking at building ... More
Pantene wins packaging award PROMOTIONS & OFFERS Pass Pass plans cola-style promos DS Foods is doing a Pepsi on Pass Pass, its mouth freshener brand. The company is putting the final touches to a series of youth-oriented promotional activities, much on the lines of colas, chocolates and other FMCGs targeted at the teenage ... More
Pepsi launches new Tamil TVC CHANNELS AND FRANCHISES Distribution tie-up with Sahara Airlines DS Foods has entered into a distribution tie-up with Sahara Airlines for its Pass Pass brand, and `Catch' salt and pepper. To begin with, 2-gm sachets of Pass Pass are being distributed to passengers travelling on the airline. While the ... More ONLINE MARKETING Crocodile to install e-kiosks AFTER establishing the necessary background infrastructure, Crocodile Products Pvt Ltd (CPPL), a joint venture between the Singapore-based Crocodile International and the Coimbatore-based Shivrams Associates, is now targeting to boost its sales ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Jan. 20-Jan. 26 Ad industry growth dips a whisker -- HTA tops agency sweepstakes again |
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