The Hindu Business Line : Flying high on music

IN an effort to attract more passengers on board its aircraft, Air Sahara is planning to have live musicians performing on board select evening flights from February 1.

"The idea is to ensure that a passenger after a hard day's work can relax and listen to some light music. There will be light instrumental music on board select flights and this should go a long way in helping a passenger to relax," the airlines Chief Executive Officer, U.K. Bose, told newspersons on board a Delhi-Mumbai flight. The music festival is to continue for a month.

The airline plans to have musicians on select long haul flights like Delhi-Bangalore and Mumbai-Delhi. The festival will offer a chance to renowned and upcoming musicians to play instruments like guitar and violin.

Among the musicians who will play on different routes include Seby, Teddy Jasua, a lead guitarist and singer with Black Slade, Bismarck, the lead vocalist and guitarist for Tantrikz band and Edwin, a known figure in the Indipop. However, airline officials were at pains to state that there will only be one musician on any flight and the performance will last for about 30 minutes.

Airline officials said that a careful survey had been done before the airline decided to launch the new scheme. "The reason for having the musicians on the evening flight is because passengers on morning flights would prefer to sleep or go through the work schedule for the day rather than listen to music," Bose said.

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