Financial Daily from THE HINDU group of publications
Friday, Jan 25, 2002
Financial Daily from THE HINDU group of publications Friday, Jan 25, 2002 |
|
|
|
|
|
Marketing
-
Strategy Rasna aims 1b homes Our Bureau
MUMBAI, Jan. 24 RASNA Ltd targets reaching out to one billion Indian homes every year and increasing the per capita consumption to 100 glasses from the present 15 by 2005. According to a press release, the company's long-term corporate strategy has been recast with the Rasna leaf, song and the reinvented Utsav brand. The various elements of the leaf logo portray freshness, naturalness, health, youth, dynamism, taste and appetite. The concept central to this makeover is Relish a Gain, which symbolises its health benefits and its thirst-quenching quality. The press release quoted Rasna's Chairman and Managing Director, Mr Piruz Khambatta, as saying that the company's new retail strategy aims at mass visibility, affordability, proximity and availability across the country.
Send this article to Friends by E-Mail
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | Home |
Copyright © 2002, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|