Financial Daily from THE HINDU group of publications
Friday, Jan 25, 2002
Financial Daily from THE HINDU group of publications Friday, Jan 25, 2002 |
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Marketing
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Marketing Research Taylor Nelson — MR agency of the year Our Bureau
NEW DELHI: Taylor Nelson Sofres (TNS) has been named the `market research agency of the year' by `Marketing' magazine. The award is rated as among the most prestigious British Market Research Awards, a press release said. The award is based on a company's performance within key marketing disciplines, including media, design, telemarketing, public relations and market research. Companies were assessed based on a range of criteria including creativity, effective and efficient client servicing and innovative product development. In the first six months of 2001, TNS recorded a 26.1 per cent increase in its turnover to 271 million pounds, with pre-tax profits up 9.1 per cent to 17 million pounds, the press release added.
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