The Hindu Business Line : Friday, January 25, 2002

Amul plans launch blitz
GUJARAT Cooperative Milk Marketing Federation Ltd (GCMMF) which markets the Amul brand, has lined up many products for launch this year. According to Mr S. K. Kulkarni, Assistant General Manager (Sales), GCMMF, the products, which are being ... More

Looking to Sachins & Waughs for a leg up
IN a market as dull as today's what's better than cricket to come to the aid of sellers? This seems to be the thinking of marketing professionals in companies. In the last one-week, at least three linkages with the game of cricket have been ... More

Rasna aims 1b homes
RASNA Ltd targets reaching out to one billion Indian homes every year and increasing the per capita consumption to 100 glasses from the present 15 by 2005. According to a press release, the company's long-term corporate strategy has been ... More

It's now Tulip Aruna

NEW PRODUCTS & SERVICES

Tata Tea launches premium brand Tetley
ALMOST two years since Tetley's acquisition, the domestic chapter of the promised tea war between Tata Tea Ltd (TTL) and Unilever, is set to unfold with TTL on Thursday formally launching the `Tetley' brand in the premium segment of the Indian ... More

LG Electronics aiming for market leadership
LG Electronics India Ltd (LGEIL) is targeting to emerge as a market leader in the frost-free refrigerator brand in the country during 2002. The company, which has achieved a 37 per cent growth in 2001 over the previous year, has chalked out a ... More

CUSTOMER RELATIONSHIP MANAGEMENT

It's My Ford

PROMOTIONS & OFFERS

Sip a cuppa 'n fly to Singapore

MARKETING RESEARCH

Taylor Nelson — MR agency of the year

BRANDS

Usha Martin to make emotional appeal
EVEN as the battle for a larger share of the cellular pie in Kolkata hots up - facilitated with the launch of the Airtel brand just about a month ago - cellular service provider Usha Martin Telekom Ltd is banking upon the emotional advantages ... More

Brand Quest

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VSNL set to lose 45-50 pc market share: Study

TRAI okays Bharti's tariff plan

SBI to recruit IT pros once arm gets okay

Insat-3C launch successful

Bank guarantee for box movement by domestic liners cut to 15 pc

Tata Steel net down 73 pc at Rs 34.54 cr

In Depth
Inside Kashmir

Guide to derivatives

US-64

Looking back
Jan. 13-Jan. 19
Selling, on the fly

Shaw Wallace brews more to feed TN market

INS cautions members on LML ads