The Hindu Business Line : Thursday, January 24, 2002

Xerox India move to change image document
ESSENTIALLY a marketing effort, Xerox India will open its event Docuworld India 2002 in Mumbai on Thursday with a keynote address by futurologist Mr Alvin Toffler who is the author of global bestsellers such as `Future Shock', `The Third Wave', ... More

NEW PRODUCTS & SERVICES

Sony India, Milestone launch PlayStation
SONY India Pvt Ltd announced a tie-up with Milestone Interactive Software Ltd on the eve of the launch of `PlayStation', a videogame console brand in India. Milestone will provide software expertise for the PlayStation. The hardware part will ... More

Hindustan Syringes ties up with UK co for auto-disposables
The launch of auto-disposable syringes is significant given that the Union Health Ministry is believed to have initiated work on formulating a policy for safe injection practices. More

Lay's chips with a difference
LAY'S, the flagship salty snack product from Frito-Lay India, is being re-introduced with differentiated taste, appearance, texture and packaging. The objective of the exercise is to take the brand forward from being perceived as a kiddie ... More

CUSTOMER RELATIONSHIP MANAGEMENT

`Communication key to customer relationship'
THE art of customer relationship management (CRM) is all about communication. That was the crux of the recently-held CRM summit, sponsored by Ballarpur Industries and research consultancy firm Futurescape Netcom. "CRM is a critical component ... More

Brand Quest

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