Financial Daily from THE HINDU group of publications
Tuesday, January 22, 2002
Financial Daily from THE HINDU group of publications Tuesday, January 22, 2002 |
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MARKETING ADVERTISING We'll support AAAI from outside: O&M OGILVY & Mather's Group President and National Creative Director, Mr Piyush Pande, in a letter to the Advertising Agencies Association of India (AAAI), has explained the reasons for not entering the awards for the second time in a row. "O&M ... More PROMOTIONS & OFFERS New programmes from ETC MUMBAI: ETC Network's music channel is introducing a new series of programmes focussed on Bollywood. `etc Mahurat' will feature recently-released songs in Bollywood while Bollywood Baazar will be another series providing weekly film ... More DIRECT MARKETING Modicare enters sachet segment IT is now the turn of direct marketing company, Modicare, to market its products in small, low-priced and easy-to-use sachets. Modicare has entered this segment with the launch of select products in its homecare and personal care range. The ... More RETAILING Electrolux's exclusive outlet NEW DELHI: Electrolux India has launched its Exclusive Electrolux Home, a one-stop-shop for its products and services. The store, the second of its kind, offers home appliances from the company's portfolio of brands which include ... More
It's a party store BRANDS Limca to get fresh lease of life -- Sonali Bendre to endorse the brand WITH the peak season for carbonated soft drinks round the corner, Coca-Cola India is set to add some zing to the nearly three-decade-old Limca, its cloudy lemon soft drink brand. According to Mr Sanjiv Gupta, Senior Vice-President, Coca-Cola ... More ONLINE MARKETING Diwan Saheb's Web sales clock Rs 1 cr THE Internet might have proved to be a disaster for many. But for the men's ethnic wear company, Diwan Saheb, its Web site has not only helped increase sales but also expand its reach internationally. Currently, online selling nets around five ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Jan. 13-Jan. 19 Selling, on the fly Shaw Wallace brews more to feed TN market INS cautions members on LML ads |
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