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Allen Bradley to push new strategy

Our Bureau

CALCUTTA, Nov. 22

ALLEN Bradley India Ltd, a wholly-owned subsidiary of the US-based $4.5-billion Rockwell Automation Inc, has announced its new business strategy, `e-manufacturing', which it claimed would help manufacturing companies integrate their automation processes with the help of information technology.

Mr Gregory J. Geiger, President, Rockwell Automation Asia Pacific Ltd, said that e-manufacturing comprises integrated control and information architecture, comprehensive businessware capabilities and value-added services.

``The e-business revolution has just begun and the manufacturing industry will experience the most dramatic changes. We aim at enabling manufacturers for e-manufacturing by creating information enabled enterprise through totally integrated architecture.' '

Rockwell's complete automation focuses on understanding the needs of customers, from stand-alone products to complete automation needs.

Mr Geiger said that such integration would help a manufacturer in improving its productivity.

``If e-manufacturing is introduced, productivity can improve by 2-3 per cent.''

The company also offers value-added services, software integration tools and manufacturing software applications for a tightly integrated plant floor production facility with existing business systems.

Mr Ranjan De, Regional Director, Allen Bradley India, said that the product would meet the demands of diverse set of industries from oil and gas, petrochemicals, textiles, automobiles to pharmaceuticals, food and beverages, paper and packaging and mining and metals.

ITC, SAIL, Hyundai, Telco, Hindustan Lever, Goodyear, IPCL, Reliance Industries, Videocon, National Dairy Development Board, ONGC, Torrent Pharmaceuticals and General Motors are some of the major clients of Rockwell Automation in India.