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The Magnet Effect

Attracting and Retaining an Internet Audience Today and in the Future by Jesse Berst

Publishers: McGraw-Hill

Price: $ 21.95

THE book is all about netting Net customers. It first outlines the major characteristics of the Internet and then offers techniques to help spot trends, forecast the domino effects and position oneself to seize opportunities. There are tips on reinforcin g Net customer relationships through other media such as TV, print, radio, trade shows and e-mail. Case histories and examples of successful Internet companies such as Microsoft, AOL and Amazon.com have been included.

Industrialisation and Innovation

The Indian Experience by Nasir Tyabji

Publishers: Sage, New Delhi

Price: Rs 345

DESPITE 45 years of protectionist policies, why does Indian industry lack technological competitiveness? It's due to the near-absence of innovation, says the author who traces the history of industrialisation in India. Examining the Indian version of the `National System of Innovation', the author says that along with engineering and scientific aspects, the system should also incorporate `behavioural issues' such as the attitudes of entrepreneurs towards workers and the work process.

Office 2000

The Complete Reference By Stephen L. Nelson

Publishers: Tata McGraw-Hill

Price: Not mentioned

PACKED with insider tips and expert techniques for getting the most out of Office 2000, the resource covers every component of the suite -- Word, Excel, PowerPoint, Outlook, Internet Explorer, Access and Publisher -- in detail. In addition, it shows you how to save time and increase productivity by running the programs as an integrated unit.

ASP Developer's Guide By Greg Buczek

Publishers: Tata McGraw-Hill

Price: Not mentioned

THIS guide is intended as the perfect companion volume to the author's best-selling ASP Scripts to implement Microsoft's Active Server Pages which enable your Web pages to change every time they are viewed. The book also shows you how to create an entire product catalog, shopping cart and customer customisation solution.