Book Review
Changing buying habits
IN this the author using Amphisbaena as a symbolic representation says, ``to symbolise our time-ranging awareness and the consequent complexities of our life and the study of them, I chose mythic animal, the amphisbaena. It is a legendary two headed crea ture that stand for our ability to look in all directions, to see where we have been and where we are going.''

Indian Capital Markets
THE 1990s have been a period of dramatic change in the Indian capital markets. Virtually every facet of the market barring the buying and selling is no longer what it used to be. Be it trading systems, regulatory framework or market participants, `change ' has been the name of the game.

For the people
THE State has been the most successful and efficient means of unification and has been best able to meet the various needs which the progressive life of societies has created for itself -- a process which continues to happen.

Performance Measurement in Service Industries
USING real-life case histories from five successful UK service organisations, this book answers crucial questions such as: What dimensions of performance should be measured? How are appropriate standards set? What rewards are associated with achieving se t targets? The authors draw up a checklist for best practice to help managers set up performance measurement systems. Written in a readable style, and full of useful tips on implementation, this book provides one with the building blocks necessary for su ccessful and effective performance measurement.

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