Advertising & Marketing
Bacardi on the prowl to acquire IMFL brands -- Company targets 2003 to break even
BACARDI Martini India Ltd (BMIL), a 74:26 joint venture between Bermuda-based Bacardi and Gemini Distilleries in Mysore, is on the look-out for brand acquisitions in India as part of its strategy to achieve a faster breakeven, probably by the year 2003.

Sony, Brandquiver.com to conduct research
NEW DELHI: Sony India Ltd and brandquiver.com are conducting an online research promotion exercise to promote Sony Mavica digital cameras.

Bacardi Carta Blanca offer
NEW DELHI: For the second year in a row, Bacardi-Martini has initiated a consumer scheme which involves gifting away a crystal glass free with every 750-ml bottle of Carta Blanca white rum.

Lowest registrations from Net4Domains
NEW DELHI: Net4Domains has brought down prices for Domain registrations to Rs. 399 per year, making it the lowest priced option available.

Mohammad Khan honoured at AAAI awards
NEW DELHI: Mohammad Khan, Chairman and creative director at Enterprise Nexus, has been presented the AAAI Premnarayen award for outstanding contribution to Indian advertising.

Godrej Bargainz virtual store kicks off
GODREJ Soaps Ltd and associate companies have launched Godrej Bargainz, an online sales promotion, which will run on www.iBaya.com.

Advertising the safety of airlines
WHEN air accidents happen, the carriers involved keep a low advertising profile. At least for a while, razzmatazz is undesirable.

Virtual ride shows reach Chennai
A Chennai-based entertainment company, Joe Jolly Thriller Pvt Ltd, has opened a ride simulation theatre in Chennai. The Rs. 1.5-crore project has 60 per cent financial assistance from the Tamil Nadu Industrial Investment Corporation.

Timex shifts focus from mass to class market
KEEPING pace with the changing time at the Indian wrist watch mall which has recently seen entry of premium models by some top watch companies in the world, Timex Watches of the US, known more as a mass manufacturer, is now turning focus towards the high -end of the market.

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