THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications
Thursday, August 03, 2000
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Variety

Miscellaneous
TV soaps, comics and a classic
CARTOONS, comics and TV serials make about 40 per cent of the life of any urban Indian and that includes a large number of dwellers in the relatively posh slums of Dharavi in Mumbai. Another 40 per cent of a Mumbaikar's life is spent in trains and office s leaving a measly 20 per cent for sleep and other oddments like purchasing items put on show during TV breaks.

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