Financial Daily
from THE HINDU group of publications
Tuesday, June 06, 2000
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Financial Daily from THE HINDU group of publications Tuesday, June 06, 2000 |
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Usha launches fan campaign
NEW DELHI: Usha International Ltd has launched a new ad campaign as part of its image-building exercise. Conceptualised as `Stunners from Usha', it targets the younger generation as part of the consumer durables' marketing company's effo
rts to increase its visibility in this segment.
The new campaign comprises three coloured and full-page magazine ads and focuses on the contemporary offerings from the Usha range _ Windsor, Ultra Tech and Sterling. The visual metaphor is provided by graphic descriptions of great looking faces and a pa
rallel is drawn with the fans. The new campaign has been developed by FCB-Ulka. -- Our Bureau
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